PARDOhats, the laboratorial project by designer Sol Pardo, uses millinery as a canvas to express ideals. The hats serve as a focal point, embodying the brand's fundamental concepts—art, craft redefinition, and design.

Concealed within these pieces is a harmonious blend of different forms and cultures, with a clear intention to set new standards of beauty. Natural materials, such as raffia and other noble elements, take center stage, accompanied by the distinctive brand seal.

Above all, PARDOhats offers exclusivity through the meticulous work of its director and designer, Sol Pardo. Each piece undergoes a dedicated 10 to 50 hours to perfect every detail, underscoring the brand's commitment to the value of slow fashion.

This commitment involves constructing concepts, forging identity, and distancing from the transient allure of instant gratification. PARDOhats deviates from satisfying seasonal whims, creating enduring objects that showcase the profound potential of genuine encounters.

Throughout confinement we at PARDO hats got to explore what the real value of our brand is. We have always been a project with a lot of self confidence. This is the essence that motivates and pushes the whole team to expose their most creative and transparent work, displaying ourselves just the way we are. We have a lot of fun collection to collection, designing and creating fantastic universes, parodying between coworkers and friends, and rethinking where we are going as a society.

People always ask me why I speak in plural if I am the only leader behind PARDOhats. The response is that this project isn't only mine, I share it with all the people that always show interest for it and want to be apart of it, simply for the pure love of art. It is for all those reasons that I think of PARDO hats as one big family. There are uncles that are photographers, stylish cousins, editorial grandpas, assistant daughters, musical boyfriends, etc. From there came the question, how could I embody this family into a collection? The answer was “a FREAK CIRCUS show from the 1800s” in 2020.