Throughout confinement we at PARDOhats got to explore what the real value of our brand is. We have always been a project with a lot of self confidence. This is the essence that motivates and pushes the whole team to expose their most creative and transparent work, displaying ourselves just the way we are. We have a lot of fun collection to collection, designing and creating fantastic universes, parodying between coworkers and friends, and rethinking where we are going as a society.
People always ask me why I speak in plural if I am the only leader behind PARDOhats. The response is that this project isn’t only mine, I share it with all the people that always show interest for it and want to be apart of it, simply for the pure love of art. It is for all those reasons that I think of PARDOhats as one big family. There are uncles that are photographers, stylish cousins, editorial grandpas, assistant daughters, musical boyfriends, etc. From there came the question, how could I embody this family into a collection? The answer was “a FREAK CIRCUS show from the 1800s” in 2020.
