PARDOhats, the laboratorial project by designer Sol Pardo, uses millinery as a canvas to express ideals. The hats serve as a focal point, embodying the brand's fundamental concepts—art, craft redefinition, and design.

Concealed within these pieces is a harmonious blend of different forms and cultures, with a clear intention to set new standards of beauty. Natural materials, such as raffia and other noble elements, take center stage, accompanied by the distinctive brand seal.

Above all, PARDOhats offers exclusivity through the meticulous work of its director and designer, Sol Pardo. Each piece undergoes a dedicated 10 to 50 hours to perfect every detail, underscoring the brand's commitment to the value of slow fashion.

This commitment involves constructing concepts, forging identity, and distancing from the transient allure of instant gratification. PARDOhats deviates from satisfying seasonal whims, creating enduring objects that showcase the profound potential of genuine encounters.

We open the doors of the PARDOHats house to you and we are going to present it to you like this: an eclectic, hedonistic and dangerous journey. Here we are going to stir up your serotonin with a feeling of nauseating dizziness that slows your heart rate and breathing; where your brain unlocks the messages responsible for any pain. But no, don't be scared, enter without fear; you will want to feel like a hero and invincible; it will be complete fulfillment and happiness.

Upon entering our universe you will feel like a superstar, the person you always wanted to be. There is no danger at all, there is an eternal pleasant feeling of euphoria. It's your house, we let you into our warm home that shelters and makes problems cease to exist. They will make you move to a psychedelic, eclectic, overwhelming and utopian environment. It will be a forbidden, pleasant and ostentatious winter. Picture yourself in a euphoric and overwhelming dream, filled with an overdose of information.

Come, pass, without fear; that this is our journey.

Pardohats superstar collection photo